What Every Salon, Restaurant and Clinic Website Needs (Checklist)

Whatever your industry, the items below are the backbone of a business website. If one of them is missing, visitors either give up or go looking for the information elsewhere, quite possibly on a competitor’s site.

A headline that says what you do and where

The big headline at the top should describe, not just inspire. “Treat yourself” is a nice line, but “Hair, skin and nail care in Brooklyn” tells both visitors and Google what you do and where you are. Move your slogan to the subheading.

One-tap call and WhatsApp

Most people visiting a local business site are on their phone and want to get in touch quickly. Tapping your phone number should start a call, and a WhatsApp link should open a chat straight away. BirSitem’s floating call and WhatsApp buttons stay in the corner of the screen however far down the page someone scrolls.

Address, map and opening hours

Your full address, a map and up-to-date opening hours are among the most-viewed details on any local site. Update them for public holidays and seasonal changes; a customer who turns up to a locked door rarely comes back. An announcement bar is handy for showing temporary changes at the very top of the page.

Real photos

Stock photos are fine to get started, but customers want to see your salon, your dishes, your waiting room. Clean, well-lit photos taken on a phone in daylight are often all you need.

Prices, or at least a starting price

Leaving prices out may prompt a few people to call, but it puts many more off. If you can’t give exact prices, use “from” prices or explain in one sentence what affects the price, such as hair length, portion size or number of sessions.

A contact form with privacy consent

Not everyone likes to call, so add a short contact form for people who prefer to leave a message. Only ask for the fields you really need, and show your privacy notice with a consent checkbox. Our guide to privacy-compliant contact forms explains the details; rules differ by country, so check what applies where you operate.

Speed, social links and legal pages

Pages should load fast on mobile, text should be readable without zooming, and buttons should be easy to tap with a thumb. Link to your Instagram and other profiles. Keep a privacy notice and terms of use on the site; BirSitem publishes these at /kvkk and /kullanim-sartlari on your site, but making sure the wording fits your business is your responsibility.

In this industry people decide with their eyes, and most of them want to book. A hair salon website should put these front and centre:

• Services and a price list: cuts, colour, highlights, manicures, facials, bridal hair. Give each service a short description (“includes wash and blow-dry”) and a price or starting price. BirSitem’s price list block is built for exactly this.
• A gallery of your real work: cuts, colour, nail art. Ask clients for permission before posting; shots that don’t show a face work well too.
• Your team: names, photos and specialties of your stylists. Clients often come back for a specific person.
• A way to book: WhatsApp is the simplest. If you use an online booking service, you can place its calendar on your page with the embed block. BirSitem doesn’t have its own built-in booking system; this way your existing calendar shows up inside your site.
• Genuine reviews: only share reviews you actually received, with the client’s consent.

For salons and beauty studios, the Hair & Beauty Salon template is a good starting point, and the Barbershop template offers a cleaner look for barbershops. Want to try before signing up? Open the salon template in the editor.

People visiting a restaurant website usually check the menu, the location and the hours, then either book a table or head over. These are the things that matter most:

• A menu in text, not just a photo: when your menu is only a photo or a PDF, people have to pinch and zoom, screen readers can’t read it and Google can’t understand it well. Write dish names, short descriptions and prices as text; the price list block works as a restaurant menu too. You can still link the PDF of your printed menu as an extra.
• Allergens and dietary notes: flag common allergens such as gluten, dairy and nuts, and mark vegetarian or vegan options. Even a short “Please tell us about any allergies before ordering” helps.
• Reservations: phone and WhatsApp are enough for most places. Explain separately how to book for large groups and special occasions.
• Delivery: link to your pages on the delivery platforms you use, or say clearly if you take orders by phone.
• QR menu: point the QR code on your tables to the menu on your website. Because the menu lives on your site, you don’t need to reprint the code when prices change; just update the site.
• Hours and special days: when the kitchen closes, holiday hours and seasonal changes.
• Photos of the place and the food: the dining room, the terrace or garden and your signature dishes.

The Restaurant & Cafe template and the Coffee Shop & Bakery template both come with a ready-made menu section. You can start by editing the restaurant template in the demo.

A clinic website should give prospective patients accurate, calm and reassuring information. Focus on:

• Practitioner details: name, title, specialty, training and other verifiable credentials, plus a photo. The team block is a good fit.
• Informative service descriptions: explain which examinations and treatments you offer and how the process generally works, in plain language. Don’t promise outcomes.
• Insurance and partner institutions: which insurers and organisations you work with is one of the most common questions. Answer it in an FAQ section.
• Location and access: a map, parking, public transport, building and floor details, step-free access.
• How to book: phone, WhatsApp, a form or an embedded external calendar, and what to do in an emergency.

The Clinic & Health template comes with a light, airy palette and sections for services, questions and appointments; open it in the demo and adapt it to your practice.

The same logic applies to any local business: first who you are and where, then what you offer, and finally how to reach you. A few examples:

• Trades and repair services: the areas you cover, your hours and a call button on every screen. Handyman & Repair template
• Real estate: current listings as cards, your local expertise and quick contact. Real Estate template
• Law firms: practice areas and how the first consultation works. Lawyers often face advertising restrictions too, so check your bar’s rules. Law & Consulting template
• Dietitians: how the consultation works, online sessions and FAQs; the healthcare caution above applies to health claims here as well. Dietitian & Wellness template
• Vets: an emergency number, opening hours and services. Veterinary & Pet Care template

You can browse every industry on the templates page.

• Adding the menu or price list only as a photo.
• Putting your phone number inside an image, so nobody can tap it to call.
• Leaving old prices, outdated hours or a closed branch on the site.
• Publishing the template’s sample text, reviews and figures unchanged.
• Only checking the site on a computer. Always look at the phone preview in the editor.
• Burying contact details at the very bottom; calling and messaging should always be one tap away.
• Leaving page titles and descriptions empty. The SEO section of our docs shows how to fill them in.
• Building a website but forgetting your Google Business Profile. Our guide on getting your business noticed on Google covers it.

Before you publish, go through this list on your phone, looking at the site the way a customer would:

• Does the first screen say what you do and which area or city you’re in?
• Does tapping the phone number start a call, and does the WhatsApp button go to the right number?
• Are the address, map and opening hours correct and current?
• Are prices or starting prices shown?
• Is the menu or service list written as text?
• Are the photos really of your business?
• Have you removed the template’s sample reviews, figures and text?
• Does the contact form show a privacy notice and consent checkbox, and did a test message arrive?
• Do the social media links point to the right accounts?
• Does every page have a title and description?
• If you work in healthcare or law, have you checked the advertising rules?

The easiest route is to start from a template for your industry and work through the list above step by step. Templates come with relevant sections, sample text and photos; your job is to swap in your own details. You’ll find what each block does in the documentation.

Try it first in the demo, no sign-up needed; if you like it, create a free account and import your design. A one-page site is free forever, and you can compare the plans for multi-page sites and your own domain in the pricing section.